When you manufacture labels, you can customize them by size and shape, facestock material, adhesive coating, topcoating and whether it is on a roll, fanfolded or sheeted. When you print labels on demand you can customize the label design according to the information and graphics you need and want.
At Brandywine we’re experts in both aspects of label customization. Let us share our expertise.
No Lead Time
Waiting for an outside print shop to produce new labels can be time-consuming and frustrating. Even under the best of circumstances, you have to account for shipping time and transit. And if any changes have to be made? Then you have to wait until they create a new proof, and you have to approve it before the revised label can be run.
Reduce Label SKUs
Optimizing your labeling operations is so much easier with on-demand printing. Rather than having a pre-printed label inventory for each of your products, you can reduce your label SKUs to 5 or 6 sizes – one blank label for each container size.
Small Batches / Short Runs
Most of the industries Brandywine supports with our labels and labeling products often need small batch and short run production for specialty products or private brand items. Thanks to on-demand label printing, these everyday occurrences are easily addressed.
Variable Data / Make Changes to Labels
There are all kinds of variable data you can put on a product label, including lot numbers, expiration or a born on date, alias names, and other product-specific or marketing information that can be helpful to both your staff and customers. Pre-printed labels from an outside printer, however, make it impossible to change this information based on your customer’s requirements. That means you have to order more rolls of pre-printed labels, leading to more expense and waste.